Posters

Challenge

Collection of promotional posters created for leading beer brands across British Columbia. Each design needed to capture the unique personality of the brand while staying consistent with its visual identity. The challenge was to create eye-catching, on-brand visuals for a wide range of occasions, from prize giveaways and happy hours to holidays and sports promotions, that would stand out in busy bar and retail environments.

Solution

I designed a cohesive series of posters that balanced bold typography, engaging imagery, and clear messaging. Each piece was tailored to the specific campaign while maintaining a consistent tone of fun, energy, and approachability. The result is a versatile collection that celebrates beer culture and connects with audiences across different events and settings.